Visite guidée de la nouvelle boutique Acne par Jonny Johansson
Acne Studios Opens New LA Store
Acne Studios Opens New Store In LA
Cult Swedish clothing label Acne Studios has opened its largest ever store. Located in the Art Deco-style Eastern Columbia Building in Downtown Los Angeles, the brand’s newest flagship is home to an in store café, a private shopping space and even a large scale mushroom installation.
Designed by architect Andreas Bozarth Fornell, the 5,000-square-foot interior stays true to the brand’s minimalist aesthetic. The floors are marbled concrete and the walls are decorated with steel panels.
In keeping with the London and Osaka stores, there is plenty of metal – with hole-punched fencing, alloy shelves and silver clothing racks throughout. Caged partitions separate the men’s and women’s clothing.
The new store also draws on the building’s 1930s style with pink terrazzo floors, cobalt blue carpeting and industrial-inspired aluminium structures. These assemblies display the brand’s men’s and women’s ready-to-wear, denim, bag, shoe and accessory lines.
While it was not Acne’s original plan to open a store in the city centre, bosses admitted they were drawn to Downtown LA’s up-and-coming retail scene. The historical Eastern Columbia Building, elegantly completed by turquoise tiles and golden accents, was especially attractive.
As a finishing touch, the store delivers a unique signature with a large, triple mushroom installation crafted by Belgian artist Carsten Höller.
Shoppers can expect exclusive treatment with a VIP area for private shopping appointments and the brand’s first ever in store eatery, ilcaffè. The addition was inspired by creative director Jonny Johansson’s favourite coffee house in his native Stockholm.
To celebrate the label’s latest outpost, a limited edition Italian silk scarf featuring an image of Acne’s new Art Deco home has been created. The commemorative piece, also designed by Johansson, is available in store and online, priced at £220.
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