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Armani’s new celebrity face
Josh Hartnett to front Armani fragrance
Josh Hartnett will star as the face of Emporio Armani Diamonds for Men, the male version of the fragrance fronted byBeyoncé Knowles.
The Black Hawk Down actor will be seen in the campaign from this summer, with a worldwide launch scheduled for August.
Commenting on his choice of model, Armani explained, ‘The Emporio Armani generation is inspired by film and music. I felt that for the men’s Diamonds fragrance it would therefore be appropriate to involve one of today’s most inspiring young actors.’
Knowles starred in a decadent television campaign for the fragrance, singing Diamonds are a Girl’s Best Friend. It is unconfirmed as yet whether Hartnett’s adverts will appear in both print and TV.
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