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Cacharel Fall 2019 RTW Targets More Mature Customers
Cacharel, a brand that manages to survive in the fashion jungle without an official artistic director, has presented its new fall/winter 2019ready-to-wear collection at Paris Fashion Week, and it’s what we expected… new and different. There is no print theme in the collection! A very surprising choice considering that all fashion capitals have been coming up with their own print trends for this fall.
This was clothing, wearing which you have to make some effort to appear youthful, because it won’t do the job itself. But if you’re looking for extra help to add some years to your look and maybe get that serious job you’re hoping for, yes, wear Cacharel to your next job interview. Accordingly, there were longer skirts, which is already a fashion trend in Milan, A-line silhouettes, elongated cardigans, a beautiful kimono-sleeved shirt with a Japanese influence.
Matching the demands of an older generation of women, the selection of fabrics was also adjusted to the buyer. More firm and heavy fabrics, like leather and fur, were used in the designs. Coats were big, and they will also be priced BIG, a single design costing you around ,000… a little less, a little more, this doesn’t make a huge change at this point on the price line.
The brand mostly used leather and rabbit fur, pairing it in fabulous combinations and adding top notes like color blocking, loose-fit, and more. Generally speaking, the colors we saw the most in the collection were black, beige and red.
Now, what’s so noteworthy about the style shift this season is that Cacharel went from really youthful and girly looks to a grown up character in a matter of two seasons. Losing a few good years in between, Cacharel aged its customer for a few years, and despite all our guesses, the real reason for this will remain behind the scenes.
We can still make our guesses though… and a reason this collection differed from the previous one so much was perhaps the change in the brand’s strategy. Cacharel has announced about opening a Paris boutique on Rue de Buci. The store opening will take place in 2019 and can result in a few other Cacharel store openings we might witness soon. No matter what happens, there is always place for Cacharel in our hearts and cities.
Back to the Cacharel fall 2019 collection, the lookbook with bright citrus colors was shot by Sarah Moon, and although not overwhelmingly, the theme takes you back to the ‘70s, which are the main time reference in 2019. No roaring twenties, no intriguing ‘90s, we’re flashbacking into the ‘70s and Cacharel has joined the long list of designers on that team.
Despite the drastic style change, we still loved the new fall/winter 2019 collection and are even more excited to see what comes next. Is this brand ready to pull up style revolutions like this or will it start losing its loyal customers? We’re interested to wait and watch, with even higher expectations for the next season.
Photos courtesy of Vogue
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