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We were the first major publication to put Virat Kohli on a cover, just as the 22-year-old was coming of age. A few weeks earlier, he’d scored a vital 35 runs in the 2011 World Cup Final against Sri Lanka at Wankhede Stadium: The fresh-faced Delhi boy walked out to the middle with India perilously placed – we’d just lost Tendulkar and Sehwag, with only 32 runs on the board. Virat’s feisty gem of an innings was overshadowed by more imperious knocks from Gambhir and Dhoni that night, but his runs, coming when they did, were match-defining. It also didn’t hurt that he looked like a cricketer from the future. We reached out to him immediately.
The shoot took place at The Oberoi’s cavernous Kohinoor Suite, and Virat showed up with no airs, and one manager in tow. He was shy but open-minded – and clearly enjoyed the process, maintaining a steely expression throughout but bursting into a gleaming smile when he couldn’t control himself any longer. “It feels good that people think I’m capable of being on a magazine cover,” he said in the interview at the time, speaking in the endearing, honest manner in which most athletes do.
Today he’s India’s biggest celebrity – a parallel economy on his own. He’s not only one of the most widely followed sportsmen in the world on social media, he’s also one of its most masterful exponents, with an instinctive understanding of how to leverage his celebrity to maximise returns without compromising on his credibility, or his role on the field. There have been a few snafus over the years, but to judge harshly is unfair: Who among us is without sin? With this month’s special cover, we renew our creative collaboration with Virat, a remarkable individual we’ve always known to be ahead of the curve, but just perfectly so.
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