How Victoria Beckham built her fashion brand | CNBC Conversation
Victoria Beckham: The Brand
Victoria Beckham is taking a slowly-but-surely approach to her burgeoning fashion career, announcing earlier this week that she will be taking her denim and eyewear collections in-house, as well as overhauling and renaming each. Both her denim and eyewear collections will now be under the Victoria Beckham brand. “DVb is no more. Everything is different,” she told WWD.
The new collections made their debut on Net-a-Porter on Wednesday, alongside two short films that were produced for the occasion that are being shown exclusively on Net-a-Porter. As well as revamping her collections, Beckham has redesigned her website and plans to make a slew of personal appearances in the coming months including an appearance as a guest judge on the next season of American Idol.
The reasons behind her fashion overhaul? Beckham wants to stick around. “I plan on still being here in 25 to 30 years’ time,” she said. “It’s about doing things gradually and building the brand in a strategic way. It’s about finding the right time, the right team. With everything that I do, I will only do it after I’ve done all my homework.”
While Beckham may strive for perfectionism, she wasn’t always confident about her design skills. “I didn’t even tell Marc [Jacobs],” she recalls of launching her line. “Well, I felt a little bit embarrassed. He’s Marc Jacobs.” Since then though, Marc has become a firm supporter who recently spoke of Beckham’s drive: “She is someone who has always wanted to design clothes. She knows the body, she loves it and she’s working her ass off.”
It looks like all her hard work is paying off. Industry sources apparently estimate that the Victoria Beckham brand will ring up .5 million in sales next year.
Video: Exclusive: Backstage at New York Fashion Week With Victoria Beckham
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